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I know some people might say they copied Snapchat, but let's be real, both apps have been borrowing from each other for a while now. Personally, I think it's great that Instagram keeps adding new features to keep their users engaged. The ability to type a hashtag and add it to Stories as a sticker is definitely an interesting addition. It'll be cool to see how people use it to share their content and connect with others who have similar interests. But you can also use TickTock for your purposes. It's not such a bad platform to develop. Especially since there are similar services https://famoid.com/buy-tiktok-likes/ that can help you. In any case, start doing something and look at the situation.